Why You Need Digital Printing for Your Next Direct Mail Campaign
Digital printing is a natural fit for most direct mail campaigns. With highly customizable and efficient digital printing, Twin Cities companies can complete their marketing projects quickly and digital printing is an excellent fit for your next direct mail campaign.
Variable Data Printing
One of the most impressive advantages digital printing has over offset printing for direct mail campaigns is variable data printing. With digital printing, copies are printed from digital files. This means companies simply need to provide a pdf or other type of file to their printers to produce their direct mail projects.
Variable data printing allows companies to change the text and even the graphics of a direct mail campaign mid-run to fully customize their projects for recipients. Companies simply need to include a spreadsheet of recipients’ names, addresses, and demographic information used to customize the message. Then, the printer integrates this data into the direct mail project, creating a fully customized final product.
Little or No Set-Up Time
Digital printing can be the best friend of a procrastinating business owner. Offset printing requires substantial lead time to create a physical master copy of a project, and then extra time for press checks as the project is run. Digital printers, however, need little or no time to prepare their presses for a direct mail project. The quick set-up time leads to a quick turnaround time for business owners.
Full-Color, Little Paper Waste
With digital printing, companies can take advantage of a full range of color options to attract the attention of their direct mail recipients. Digital printing is no longer limited to a few standard colors; instead, printers can offer their clients a full spectrum of hues for a vibrant final product.
Digital printing emphasizes quality over quantity. Often, customers of offset printers must order more copies of their direct mailers than they need to make the project cost-effective. With digital printing, every copy is an original of the digital file, so it is an economical choice for short-run projects or small business owners who have a recipient list of 1,000 names or less.