Why the Integrated Print Forum?

Today, more than ever, marketers are building campaigns using a mix of traditional and new media, and for good reason. Recent studies, like The 2x Cross Media Multiplier Effect, by Outsell, Inc., show that combining print, events and digital media makes for a far more effective marketing message than using any one type of media on its own. As an industry, printers have always served the advertising, publishing and marketing communities, so now we have to follow this trend and provide a wider mix of solutions to them.