Why Should We Keep Print Alive?
Having a business isn’t a right, it’s a privilege. A privilege that has a finite life. That life may span over several generations, but it’s still finite.
The world is in a constant state of change. Our success as business people lies in our ability to navigate these changes and find ways to continually make ourselves and our businesses relevant. All to often, it’s easy just to coast and think we are above it all...but we’re not.
Now I believe that the #helpprintthrive discussion has a lot of merit. At least it recognizes that the industry’s future needs be to addressed. But we need to get past the “wave the flag” mentality and really look at the issues and solutions. You don’t see the online industry touting itself, just because it’s online. Why do we we?
If we really want to help the print industry, we need to look past - our past. The print industry has every bit as good of a chance to thrive as any other. We just can’t keep looking at our business and it’s value to our customers—and their customers—as being the same as it was yesterday and the day before that.
But that doesn’t mean its value can’t be even greater.