Why Implementation Requires Three Lenses
Great implementation begins with an even greater understanding of what your customers want. You need the right kind of data that will inform you of their needs and interests. Armed with this data you will be able to easily eliminate non-essential discussion points that only serve to confuse brand messaging and focus on the few salient points that truly matter to your potential customers.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
