
There are many case studies to point to when considering what makes a great brand leader, but the auto industry comes to mind. For 50 years or more. Detroit autos and their brand marketing dominated the United States and world markets.
Fast forward to the 1970s and through the ’80s, when those pesky Japanese low-cost cars started to invade the U.S. market. People thought maybe I’ll get one for my second car or kid’s car. Detroit sniffed and said, “Not really our competition.”
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.