When a household brand name, such as RadioShack, has sustained its business for decades, a curious crossroads can appear on its horizon. On the one hand is the tried-and-true direction the company has always taken, while on the other hand is something that would be altogether new.
The angst in this decision is choosing between what has worked for years and trying something that is new and different. Because the problem is so critical and has such enormous consequences—not to mention these types of decisions often need to be made quickly—there is a huge pressure on management.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.