Lights, Camera, Action! - Putting Your Business on Video (Part I)

A couple of weeks back, I offered up five steps to creating excellent written customer success stories for your business. This time the medium is video, and how you can use it to engage prospects and show them what you can do for them.

Too often, people think of a video for their business as just something that runs on their website. But videos can be included in presentations, used at trade shows, put on flash drives or discs as leave-behinds, and shown on salespeople's computers. They are another tool in the sales and marketing toolbox—and these days you need every tool you can get.