Value of Print: An Integrated Marketing Campaign

The printing industry is constantly facing challenges regarding its place in messaging, its environmental impact, and its future. As recently as January of this year, Google launched a campaign to “Go Paperless in 2013,” and who can forget Toshiba’s ill-fated “National No Print Day,” announced in the summer of 2012? Both campaigns encouraged switching from paper to electronic communications as a means of protecting the environment. These are only two of the most recent cases. With industry giants making false claims about print, it became clear we needed to fight back.