Using Color in Ad Design

We have written before about the importance of design in marketing, and color is one of the most important elements of design. Designers have always used color to convey different moods and underline the messages. Let's take a look at some colors and what emotions or attributes they often convey.

Blue

Blue is a very commonly used in B2B messaging, because it is a calm color that indicates respectability. Because blue conveys reliability, it is commonly used by brands in financial services, healthcare and other industries where trust is paramount.