Understanding Market Need

Last week, the Fire Enterprises, Inc. (FEI) tribe kicked off product strategy discussions by reviewing the importance of creating product differentiation. This week, the topic around the FEI conference table is why understanding market need for potential products is a crucial early step in the product development process. Remember, fire = print.

The FEI tribe gathered in the conference room for a product development meeting. Zoot, Numo, Marka, Org and Lucy each took a seat around the stone table.