Twitter: Who Small Business Marketers Should Follow
- 33% of people on Twitter follow a brand (46,200,000 people).
- 663% more people are requesting business recommendations in only the past two years.
- 77% of online shoppers use reviews to make purchase decisions.
- 67% of Twitter users are more likely to buy from brands they follow on Twitter.
- 79% of Twitter users are more likely to recommend brands they follow.
Because Twitter offers opportunities for marketers to answer questions from their customers, generate leads and position their businesses as an authority, dive in if you haven’t already!
Signing up for Twitter is just the first step in using this social media channel properly. The second step is deciding what you want from it as a small business marketer. While many tap Twitter for entertainment, celebrity news and other purposes, I am exclusively focused on getting marketing industry updates, trends and information. This is how you can build the list of who to follow if you have the same objective for Twitter as me.
To effectively build out my list, I tapped several resources to get advice and this a sampling of their recommendations and mine. Hubspot
- @Marketingprofs. Ann Hadley is the head of content for Marketing Profs and tweets insights from other marketing professionals.
- @Jasonfalls. He founded the website Social Media Explorer and offers commentary on the marketing industry.
- @Cmicontent. If you want best practices on mobile social, content marketing and more, Content Marketing Institute is a great organization to follow.
- @Socialmedia2day. I visit the website often to get information and statistics, so I also follow on Twitter.
- @Econsultancy. When you are looking for marketing resources such as industry perspective and data, this is a good resource.