If I Trained Sales Reps
Always a buyer, never a seller of print—that’s me. I have a lot of respect for print sales reps, especially these days. At times, selling print services must seem like a Sisyphean task. But I encourage you all to hold the course, be prepared to always champion the print media, and stay in tune with today’s consumers and business customers.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
