Three Shades of Selling, from Horrible to Great
It was a long day. We were on a mission, shopping for a necklace for a particular dress I'll be wearing for a special occasion this month. We visited three different jewelry departments in three swanky department stores: Bloomingdale’s, Neiman Marcus, and Saks.
The customer experience I had at each store was different—and it wasn’t until I hit Saks, where the saleswoman led the pack by miles—that I realized why she was so successful and why the first two failed.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com