Thinking Like Your Customers Should be Job Won
At this point, knowing what your customers are thinking about should be second nature to you. If it’s not, then here’s what you need to do to get back to what made you a success when you first started.
Begin with your “Strategy Positioning Statement” that you need to develop if you don’t have one already. One that I use all of the time comes from Geoffrey A. Moore from when he was a principal and partner at Regis McKenna, Inc.
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- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
