You may have heard it called thinking outside the box, being on the cutting edge, ahead of the curve or a plethora of other terms and statements to define a simple idea—thinking differently.
If you can embrace the idea to think differently, then you don’t call yourself a printer, marketer, print provider, marketing services provider, or any other of the hundreds of name you have been told to use.
There is only one thing that you are, and only one thing that you do—and do well, I might add. But to really succeed, you need to think very differently. I believe that you are a key component in the chain of communication, which itself has been dynamically altered over the past 10 years.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.