Thick Business Cards Are a Bonding Experience
There I sat, holding the front of the business card in my left hand and the back of it in my right hand. It had fallen apart.
The design was beautiful. The printing was refined. But sadly, the duplex laminated business card had come unglued (bet the client did, too). The kicker? The card belonged to a print broker! Now if this could happen to a print broker’s card...
You might think this delaminated card was an aberration, but when I received an email from a printer a few days later, responding to my “High, Wide and Handsome Option for Business Cards” post and asking my advice on a similar problem, I knew I had to dig deeper.
Stick It the Right Way
When Neenah Paper relaunched its Classic brand papers, Design Army created stunning business cards for the event that included all of the Classic “10 perfect colors.”
Nope, they didn’t just print the colors. Please...we’re talking perfectionism here. 😉
On a backing of 80-lb. cover Classic Crest Epic Black, Fey Printing mounted each of the 10 colors in individual strips and then printed the contact information on top.
Having seen my fair share of double thick, mounted business cards, I was stunned by the sturdiness of the card and even more so by the strength of the bond. I really tried to pry those strips loose, but couldn’t.
My curiosity awakened, I went straight to the source. Scott Gasch, president of Fey Printing, admitted that the company did quite a bit of testing to get the Neenah business cards just right.
You Say Potato
Laminating and mounting—these two words are often used interchangeably. But many printers prefer to use the term “duplex lamination” or “duplexing” so clients do not confuse this process with the plastic protective coating that office supply stores offer.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.