The Worst Mistake a Marketer Can Make
Everyone knows that you have to brand yourself and your company in a way that brings out the unique you. That’s the biggest question I think a marketer can ask: “What makes me so unique in my marketplace that everyone in it will agree with me and tell others who may need to know?”
With that context, the biggest mistake marketers can make is to think their customers are somehow stupid...or undiscerning...or naïve about their products and services.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
