The Role of Publishing Apps in Your Integrated Content Marketing Strategy

Does your organization use a printed catalog or magazine to connect with your audience and provide value to them? Are you already using a mobile version of your publication to expand your audience reach?

The The Power of Walsworth Apps blog series details the benefits of utilizing a publication app to generate additional revenue while delivering a rich and interactive reader experience.

And, as mentioned in the Using An Integrated Content Marketing Strategy article, a publication app can provide more in terms of tracking and marketing potential, and is a perfect fit in the context of a larger ... Read more

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