The Most Important Product You Offer is not Print!
Intellectual capital does not relate to the professional intelligence for printing—no, nano printing, stochastic, inkjet and other innovations are of little use for the average client. The real “Bong” is how your client can use this technology to make money; in short, print is commerce and commerce is print. Print is profit.
Most print providers, regardless of what segment of the industry they serve, have this intellectual capital to a degree that even they do not realize. And, they do not know how to use it!
Think about what you have. You have the delivery mechanism to engage a customer’s clients, make them respond, track that response, repeat the effort and, yes, offer a road map to profit for you and your customer.
Don’t sell you self-short when it comes to intellectual capital or IC for short.
Interested in more about Intellectual Capital? I have a two part, five-question test that can measure your IC level and also how well you can transfer that information to your customer base. Want to learn more? Thad.email@example.com
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.