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I just received an online order delivery that reminded me of the lost art of using customer-shipped jobs as a way to build relationships and market for additional orders. I confess that this order was from Jockey.com for “unmentionables.” What was so cool about it was that packed inside with my order was a small pocket folder. One pocket of the folder contained the job ticket and printed on the flap was the message, “Packed with care by Kathy.” In the other pocket was a note from “Kathy and your friends at Jockey.com.” It’s worth sharing the message:
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- Categories:
- Business Management - Marketing/Sales
- Companies:
- Allegra Network

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.
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