The Future of Affinity Express: Business and Function Leaders Weigh In
What would you tell employees of Affinity Express about their opportunity with our company?
McT: I would tell employees that Affinity Express is an entrepreneurial company with plenty of opportunity to make a difference. It is the kind of company that clients trust and rely upon to support and change their business. We are evolving with the markets we serve, and provide our team with the opportunity to grow along with the company. SG: My message is simple: keep learning. Success will be all about unlearning the past and learning the future. Affinity Express will provide them the opportunity to develop so they can become "well-educated" as opposed to just "well-trained."
MM: We empower employees by helping them learn and encouraging individual contributions.
FD: Hold on and get ready for a ride! Affinity Express is not for those who are looking for a 9-to-5 job. The environment is dynamic and challenging but, as we grow, the opportunity for rewards is unbelievable. Lead through your actions and always try to be helpful. Where else can you get hundreds of great friends around the world instantly?
DK: Other than a business model like Google's, it has been a struggle for most companies to find a 1–5 percent improvement in ROI (I'm talking about highly optimized, enterprise situations). Affinity Express however, will provide a 30% or greater increase in ROI, and our model poses minimal risk (clients don't need to put up cash or assume any serious risks). They go beyond break-even on day one. This means we are the most certain way to realize serious ROI today.
Any thoughts on how we'll know we've reached the level of success we envision for Affinity Express (i.e., what will the company look like then)?
McT: Affinity Express will be the largest provider of design solutions to the small- and medium-sized customers in North America but will also serve large corporations directly and have strategic partnerships with agency and media clients. We'll also have accounts outside North American and in other continents.
