The Future of Affinity Express: Business and Function Leaders Weigh In

As we continue to refine and expand upon our strategy for the next few years, I thought it's a good time to touch base with our business and function leaders and ask them for their views about the company. Participating in this candid chat about the circumstances and future of Affinity Express are President of Advertising Services David McTarnaghan (McT), President of Pune Operations Sunil Garde (SG), Chief Technology Officer Frank Dickinson (FD), Chief Digital Officer David Kang (DK), Vice President of Global Human Resources Tinna Hall (TH) and Vice President of Pre-media Operations Mike Marinos (MM).

When you were first considering joining Affinity Express, what did you find inspiring or exciting about the company and its possibilities?

McT: When I joined, Affinity Express was a global services business with operations in the U.S. and offshore. The company was just beginning to get into document creation services and expand production capabilities for print vehicles. As a result, the potential for expansion was enormous.

SG: What impressed me initially about Affinity Express was the authenticity of its solutions and the fact that they made clients' lives easier; whether it is the submitting of orders or getting good quality products back. Authentic solutions are always successful. That is what attracted me and is still inspiring me to think of different ways to give our clients outstanding service and an experience of working with people who are true to their business values.

FD: I thought the company was unique in that it focused on graphic services, which is different from what most outsourcing companies were doing at the time. I also found the challenge of bringing together the technical side of moving work between our North American clients and offshore production centers to be intriguing. Great talent added to this equation seemed like a winning combination to me.