The Future of Affinity Express: Business and Function Leaders Weigh In
FD: I think we will be a dominant, creative company producing digital files and technology—a team of super ninjas!
DK: I think we'll be bigger and more successful, but I also think that there will be a shift in how we engage the marketplace. By the end of 2011, I think we'll see more light bulbs turn on and we'll be more focused on implementation, not evangelism.
What do you individually hope to have the opportunity to do during your tenure?
McT: I hope to help Affinity Express to be the number one provider of high-volume, multi-media design production solutions in the world.
DK: I'd like to have a hand in legitimizing this space. Very few people can say "I helped to make this trend mainstream." And I think that opportunity exists at Affinity Express.
MM: I want to work closely with colleagues to create and expand capabilities in our pre-media services for the retailer segment and more!
SG: Most organizations that I know of are on SKIDS (sufficient knowledge, idea deficit syndrome) and, overseeing the India operation, my opportunity is to create that space and tools for people to rally and to inspire ideas for future. If this is done correctly, employees will feel there is a career for them as the organization provides them learning and development. Another opportunity is to spread creativity throughout the organization. Today we can buy technology, capabilities and many other things, but value generation requires creativity—there is huge potential in getting the organization to think more along these lines.
FD: I'd like to change the way we look at things, encourage us to dig deeper and pursue excellence in everything we do. Plus, I want to challenge convention and drive improved focus.
TH: I definitely want to be an integral part of building the company's talent management and requisition strategies and be regarded as a champion of quality and continuous improvement.
