If you look back at a blog I wrote on customer-centric marketing, you will see the futurist in me. Recently, while being interviewed at a pharmaceutical event, I spoke about the need to link all components of marketing—both hard and soft—into a fully integrated marketing weapon.
I explained that true integration would eventually be defined as media convergence and what I termed a “close-the-loop” logic trail. The term “close-the-loop” generated excitement from the interviewer, who asked me to elaborate. I explained the concept of customer-centric marketing, using one of my current projects as an example of the application of the close-the-loop concept.
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- Business Management - Marketing/Sales
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.