Why I Hate Groupon
And, speaking of repeat business. Will all these new customers want to come back if they're not getting 50 percent off? Hard to say. And what sort of future communication will there be with these customers? If the merchant doesn't have a follow-up loyalty program in place, there won't be any. Groupon doesn't offer one. Maybe these are a couple of reasons; according to several independent reports—as much as 40 percent of businesses that use Groupon once, don't use it again. I'm sure there's conflicting reports otherwise, depending on who you talked to—but having it even surface as much as it has, raises concerns.
4. And, finally, the last reason (at least for the purpose of this piece) really isn't Groupon's fault, but I have to say it anyway. I'm so over hearing about the next "great thing," "the killer app," and a company that will change our lives once and for all and lead us into enlightenment. Why isn't it that we can't all just like, well...what we each want to like? Why is it that we have to always be alerted of the next "crusade to the cliff?" I haven't grown a tail, a pointy nose and my eyesight's fine (at least with my glasses). Groupon is a coupon company. It may wear a pretty dress and a nice pair of shoes...but it's still a coupon company.
If I could click my heals and wake up in my "Perfect World"...it would be a world where we reward giving, not consuming...and the businesses I patronize understand that. It would be where we could enjoy our journey with less, not more...where conservation and conversation are the priority, not an afterthought.
I love Twitter and what it's meant to the world and, specifically, to me. I'm not a big fan of Facebook—but I can't help but give it kudos for being part of the solution to healing some of the earth's ills. And it's bad enough we have Foursquare. But at least I can see some potential in it.