
By
T.J. Tedesco
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Last week, the FEI tribe learned how a strategic offer can drive better results for direct mail campaigns. This week Marka and Zoot shift gears with an overview of the differences between “shotgun” and “rifle” marketing activities (For historical accuracy, these are referred to as “catapult” and “arrow” marketing, respectively.) Remember, fire = print.
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- Business Management - Marketing/Sales

Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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