The End of Trade Shows?
I'm gonna' make a detour from the technology end of finishing and talk about the potential end of trade shows for the graphic arts. At least five years ago, I had a discussion with a well-known printing industry consultant (and friend) Bill Lamparter. He made a very persuasive argument that the trade show (as we knew it) was doomed. "Look," he said, "it's probably cheaper and more effective for large vendors to set-up an open house and fly their prospects and clients in for the event.