That Golf Shoe Has Been Discontinued
Those bad apples will tell a client that a paper has been discontinued when the reality is that the shop’s regular paper merchant doesn’t carry that paper any more. Bad-apple printers don’t want to go the extra mile and shop around. Green-apple buyers just don’t know any better.
Granted, access may not be easy in terms of securing credit or preferred discounts with a new merchant, but the paper is still readily available. Be honest with your client.
If your client finds out that you could have gotten the paper, the trust factor will be sorely damaged. (I also get emails from designers letting me know they’ll never use a bad apple printer again.)
Case #2: The paper HAS been discontinued
If a paper mill decides to discontinue a paper line/color/finish, it is not necessarily out of reach. In all likelihood, the mill still has some stock in its warehouse. And it will happily sell it to you until the supply is gone. So be sure to ask—even if it’s been awhile since the paper was discontinued.
Should the mill be out of stock as well, check out some of the small-quantity paper sources, such as Glodan or thePaperMillStore. I’ve been known to track down broken cartons of stock that were officially long, long discontinued by the mill.
So even though the paper—or golf shoe—might be discontinued, there is still hope. You might just find the stock your client is craving as easily as I found those size-9 golf shoes.
Don’t give up. Your personal eureka moment and the smile on your client’s face will be well worth the effort.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.