Tap into the Sales Intelligence in Your Own Backyard
If we are any good at what we do, we spend a lot of time trying to get inside the minds of buyers. You ask yourself:
- What do they want?
- What do I need say in order to get a chance of unseating an incumbent vendor?
- What should I do to make myself heard among all the other printers out there?
These are all tough questions; and there is no one set of “right” answers. Some of you might be thinking, “If I could answer all those questions, I would have the keys to the kingdom!” And to some extent, you might be right.
- Categories:
- Business Management - Marketing/Sales
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.
