'Supergirl' Proves Print Isn't Media Kryptonite

The writers of TV’s new action packed-drama, "Supergirl," know something that all relevant marketers know: print + digital media is a heroic combination.

When CBS premiered the pilot episode of "Supergirl," I was thrilled that the title character shares her super cousin’s love for the media. However, while Clark Kent works for the traditional newspaper The Daily Planet in Metropolis, "Supergirl" ne Kara Zor-El aka Kara Danvers to the unsuspecting world, works for The Tribune, a newspaper with both a print and digital offering from CatCo Worldwide Media in National City. Kara works for Cat Grant, the CEO of CatCo Media, who by the way, used to work for Perry White at the Daily Planet. It’s a small DC Comic world, and there are more connections—like Jimmy, sorry JAMES Olsen—but I don’t do spoilers, so if this is your thing it’s worth watching!

It’s a bird, it’s a plane...
Actually, in "Supergirl" it’s both, and that is why the show sparked this post. I don’t know why the writers chose to make The Tribune a multi-channel offering, or take the time to explain it, but it’s time to celebrate! With the audience they attract and the demographic they are after, even inferring Kara worked at a newspaper could seem outdated, and more important out of touch with the millennials. That is, if you believe that print is irrelevant to millennials—and clearly the writers and producers of "Supergirl" don’t. The Tribune could have easily been like The Huffington Post without any print component, and it wouldn’t have been questioned. So why did they choose to include print?

Leaping over tall buildings...
I think in many ways "Supergirl" illustrates that teamwork is the key to success; whether that is fighting a robot created to destroy you, or sharing information with the masses. There is value in providing your message across multiple channels, reaching your audience where, when and how they want to be reached, and providing a fail-safe option for delivering that information when said robot knocks the power out citywide.

I know all of you know this, but how cool that "Supergirl" and her millions and millions and millions of viewers, now do too.

MULTI-CHANNEL LONG AND PROSPER...AND HAVE A SUPER HOLIDAY SEASON!