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The bad news is that conventional marketing is out. The good news is, green marketing—or “sustainable branding,” if you prefer—is in. The old rules, those that have guided consumer marketing since the ’50s (think Mad Men), simply cannot effectively address the needs of today’s consumers. Times have changed!
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- Categories:
- Business Management - Sustainability

• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.
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