A Gift Wrap That's Also an Infographic and Poster (Includes Video)
This week, PaperSpecsGallery.com calls attention to Stoller's Holiday Gift Wrap. No, it was never intended to be a poster. But we do suspect however that many recipients turned this 34x22 sheet of wrapping paper into a poster. And we further surmise that they had a hard time deciding which side to display.
What is also clever about this piece is that it is an infographic! The design on one side features interesting statistics about the holidays; and the reverse side features an "all occasion" themed linear calendar which makes for a very colorful pattern—with all of the major holidays.
Stoller Design Group entered this piece into Cenveo Graphic Arts Center’s (Portland, OR) annual giftwrap contest. Their winning entry was printed and sent out as a holiday present to both the designer’s and the printer’s clients. Stoller's Holiday Gift Wrap was designed by Tia Stoller and Travis Retter.
Click on the YouTube video below to be wowed by this Holiday Gift Wrap:
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.