Stick to One Brand Strategy…or Else!
Again, ask for comments and input from those that read your article/white paper and compare the results to the earlier insights you gathered. This will provide you with a framework for launching your new product. It will also help you raise your PR value with the search engines.
4) Use social media.
There is a point at which you need to just start. Planning is great, but delivering messages into your key markets will bring you the experience and training you need.
No one wakes up with these skills; they are learned through practice. And as anyone in this area will tell you, it is a changing and cumulative system governed by two principles:
- you will never learn everything, and
- just as you are secure in what you are doing, some of the rules will change and necessitate adjustment.
Don’t let that deter you. Jump in!
5) Rethink traditional ways of marketing your products.
Move away from the general and become specific in your brand promises. Offer products in an unusual and imaginative way, pulling from your most recent customer experiences and letting them guide your marketing. Be experimental and try potentially breakthrough ideas. Yes, you might need to refine some of what you do, but the market will reward your imagination.
If you implement all five of these tips, you will not be disappointed. At the very least, you will know more about your customers and what they most truly want.
It’s easy to say that everything must be researched and it’s difficult to argue this point. Let me tell you, I am known for asking a lot of questions during my consulting. It’s my way of learning what to best recommend and write.
It starts with listening, and few things will bring you a bigger payoff than this simple process of developing brand marketing from one powerful strategy.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.