Step Aside and Let a Real Printer Do the Job
Another thought occurred to me that is too scary to be further investigated. Did the printer’s estimator actually know what they were doing and if not...
If you as a printer do not know your emboss from your deboss, step aside and let a real printer do the job. Deceiving your clients might get you a job once, but it will not keep you in business. These days, word gets around faster than you can say "blind deboss."
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.