Should You Write an eBook for Your Company?
OK, let's get down to brass tacks about eBooks and whether you should write one for your company by looking at the pros and cons of this idea.
First the pros:
1. Establish credibility for your company. This is perhaps the singular most important benefit of writing an eBook. It tells your market that you are an expert in your subject matter and that you are a knowledge-transfer agent that causes changes using your value process.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.