Should Printers Blog? Should They Do Videos?
The philosopher Lao Tzu said, "the journey of a thousand miles begins with one step." There’s no reason to be overwhelmed by the notion that you have to do everything all at once. Start your 2015 content marketing with one small, easy step. It will absolutely move you forward a little at a time.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com