Seven Easy Steps to Outsourcing Advertising and Marketing Production
Although marketing and advertising production is essential to every business, the outsourcing process doesn't have to be complicated, especially if you are working with an experienced company that can lead you through it efficiently. Here are seven easy steps to outsourcing advertising and marketing production.
1. Initial Engagement—Client and Provider Sales Team
- Conduct initial discussion and mutual qualification.
- Share information and execute an NDA, if needed.
- Complete provider documentation.
Assuming you want to proceed, you will be asked to share information and populate some sort of data collection tool. This may require contributions from several people in your company (e.g., directors of advertising to salespeople to sales assistants) and you must empower and allow them the bandwidth to gather the details. The more information you share and the more organized your team is, the better the assessment from the provider. If you aren't open and candid (e.g., you try to hide faulty processes or inconsistent performance), surprises and delays will happen, hindering the success of your project.
Not every organization has perfect knowledge of volumes, existing bottlenecks, on-time delivery rates, quality statistics and the like. Be upfront if you don't and the provider can help by shadowing your team during the next phase of the process. We've had situations where a company's reported ad volumes are dramatically different than what our new client implementation observes in action, so we provide the added value of establishing baselines that didn't exist previously.