Print buyers love to complain about printing sales reps that don’t make the grade—annoying guys (and gals) who are clueless, arrogant, slimy, or are just a pain in general. On the other hand, print buyers also are the biggest supporters of worthy sales reps.
In a PBO Quick Poll, Print Buyers Online.com asked 83 top print buyers: “How much of the decision to work with a print supplier is based on the sales rep that handles your account?” Interestingly, three out of four print buyers (76%) said that “whether the sales rep is the right fit and provides value is a huge part of the decision to work with a particular print supplier.” Only 24% said “It’s nice to have a good sales rep, but the sales rep isn’t a big part of the decision to work with a particular print supplier.”
- Categories:
- Business Management - Marketing/Sales
- People:
- Online.com