Sales Lingo vs. Rhetoric —DeWese
I bet I can fill a dictionary of printing sales terms. I’ll have to try that sometime.
Meanwhile, before you nod off from reading these definitions, please get out there—take a deep breath of June fresh air—and sell something! PI
About the Author
Harris DeWese is the author of Now Get Out There and Sell Something, available through NAPL or PIA/GATF. He is chairman/CEO at Compass Capital Partners and an author of the annual “Compass Report,” the definitive source of info regarding printing industry M&A activity. DeWese has completed 100-plus printing company transactions and is viewed as the preeminent deal maker in the industry. He specializes in investment banking, M&A, sales, marketing and management services to printers. Visit www.piworld.com to interact with the The Mañana Man by posting questions and comments for his review. For matters not related to his column, he can be contacted via e-mail at DeWeseH@ComCapLtd.com.