Putting a Face on a Printing Firm
Yesterday I had the good fortune of meeting Dave Gilson of Gilson Graphics (Grand Rapids, MI) at an event hosted by Fujifilm. While he was there to discuss his excitement about Fujifilm’s new J Press 720 inkjet press, Dave made an impression on me for different reasons.
He talked about the growth of his company, which was founded (I think) by his father. We learned that he—they—embraced and invested in new technologies in the printing and graphics industry, whether it was modem-dedicated PCs or Xyvision systems or computer-to-plate technology. And they continue to do so.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com