Proven Marketing Practices to Nurture Leads
Lead nurturing is about having consistent and meaningful dialogs with prospects at all stages of the sales cycle. It means building trusted relationships with the right people. It is not salespeople calling every few weeks to find out if prospects are "ready to buy yet."
The four main goals of a lead nurturing process are:
Seek permission to connect with prospects:
This is one of the most important goals of lead nurturing, as without it, the achievement of any other goals is impossible.
Keep the discussions informative and interesting:
If your potential customers lose interest in your interactions or do not see any value, they will disconnect, start ignoring your messages or unsubscribe from your email campaigns.
Plan content by establishing important ideas:
Lead nurturing is gradual, as you need to attract the attention of your audiences through regular interaction. Your potential buyers may not enter a decision-making process for a long time. Therefore, the interim needs to be filled with content that educates them about problems and solutions. Marketers, who are able to do this well can better position their companies so potential customers become actual buyers.
Watch for signs of progress through the buying cycle:
As you nurture potential buyers, track their behavior to understand if they are ready to engage with sales. There are 2 indicators that you can track for lead scoring: