Send Relevant Samples – Please!
During our recent 6th Annual Print & Media Conference, we held a couple of brainstorming sessions. In these forums, attendees are welcome to discuss their current challenges, ask for advice, and share resources.
At one point, we were talking about how printers can make an impression on prospective customers. It started with a question posed by one of our 16 sponsors, and it led to an animated discussion among the almost 100 people present. It’s one of those topics that always—always—comes up when I have a conversation with printers.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com