Becoming a Strong Link in Chain of Communications
I have been following Margie Dana’s blog regarding printers and their conversion to marketing services providers. Over the past six months, NAK and our partner firm, Partner Providers Inc., have conducted two independent Delphi surveys that relate to this issue.
The first research effort conducted by NAK was to a national base of 10,000 creative people, designers and art directors all of whom purchase print and, yes, print buyers. The second was a more targeted regional study conducted by Partner Providers that targeted 3,500 locally based titles, all of which purchase or influence the purchase of print buying. Both produced some very interesting results.
- Categories:
- Business Management - Marketing/Sales
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.
