Printers Moving into Marketing is Like Getting Peanut Butter on Your Chocolate Says Julie Shaffer

By Julie Shaffer

I really don’t believe we have to put ourselves into one or the other of those buckets. No matter the name we hang over the front door, the fact is that we can mix up the chocolate of our manufacturing expertise with the peanut butter of the evolving needs of the marketing community that most commercial printers have always served anyway.

That’s what we’ll be talking about here in this new blog. I plan to share stories of businesses that are mixing it up, evolving and thriving. Look forward to hearing your story!

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Business Management - Marketing/Sales

Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."