
One piece of helpful information, used up to 15 different ways. You can spread these steps out over a period of time. Sometimes you won’t take advantage of all 15 opportunities. It’s up to you.
Bottom line? Find ways to wring every bit of life out of all of your content. Don’t waste a word of it.
Write, recycle, repeat.
- Categories:
- Business Management - Marketing/Sales

Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com