The New Rules of Marketing: Paid. Owned. Earned.
So what can be learned from all of this? The days of a mix of two or three media has vanished. It takes far more complex planning to address the specific needs of customers regionally, nationally and internationally. General marketing campaigns are out. One-to one communications with a specific customer are in. Knowing this, a fact emerges that all marketers need to learn because the old days are gone. The key to making all three media types work is found in the ability to integrate them into one marketing program.
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.