Business Cards Are for the Birds
Love at first sight
While at a business lunch during her venture capitol years, Weil was handed a letterpress-printed business card and was immediately hooked on its texture and appearance.
“I took that card and secretly set out to discover everything I could about letterpress. I even took a day off and attended one of the classes at the San Francisco Center for the Book http://sfcb.org/,” recounts Weil. “And I loved it.”
Weil went from knowing nothing about letterpress to becoming the proud owner of a 1923 Chandler and Price press and a letterpress printer and designer at Paperwheel Press. http://paperwheel.com/
After regular hours in the corporate world, her alter ego emerges, and she prints wedding invitations, social stationery, and those infamous welcome letters.
“I doubt anyone in the office could point out that the cards are letterpress printed, except they love it when they see it,” says Weil. “People still have them up on their walls and desks, so I can walk around the office here, and it feels crafty and more personal.”
Paper has a particular appeal
Never underestimate the appeal and power of a beautifully printed piece, a gorgeous business card and a handwritten note. It gives the recipient the feeling that he/she matters. And in this super digital age, who wouldn’t like that?
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.