UK Versus US Print Buying: Survival After the Corona Crisis
In the #UKvUSA podcasts I go head-to-head with U.K. Print Champion Matthew Parker, resulting in enthusiastic debates and sometimes passionate arguments on all things print buying. In this episode we discuss our lockdown observations from both sides of the pond, and find common ground on how we are seeing the industry react and what we think printers should be doing to plan for the future. However, it wouldn’t be the #UKvUSA podcast without a few disagreements here and there!
COVID-19 has affected different locations in very different ways, and in this podcast Matthew and I discuss the differences in how print businesses are operating in the U.K. and the U.S., in terms of what they are allowed to do and are choosing to do. We discuss the opportunities for printers to adapt to the current reality and beyond – should you be hiring an in-house designer? Should you be looking for businesses that provide complementary services to partner with? How should print businesses be getting innovative right now to serve their customers and communities, and how do those opportunities differ in our two countries?
There is still a long road ahead. Preparing for obstacles and challenges you can foresee, and having options in place to be able to pivot and serve print customers when they come back, is something every printer can do now.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.