Print Buyers Should Screen Calls
I would return a phone call if the caller referenced a colleague or friend (but it had better be legit). Referrals are powerful. So are messages that make it clear the caller’s done his or her homework. If nothing else, he or she should have visited my Website. They can Google me if they don’t know where I work or what my URL is. The insights available about what business I’m in will inform them a great deal. Do at least that much research before you call a prospect. Please.
Another bad move? Keep calling back and leaving messages, getting more insistent or irritated with each new message. Nothing warms a prospect’s heart like sales harassment.
Even better yet, find ways to make an impression on your prospects before you ever dial their number. What do I mean? I’ll save it for another post.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com