Phoning in Press Okays - Literally
Sabine: “I need your iPhone right away!”
Dustin: “What’s wrong with your phone?”
Sabine: “I need yours. I have a press okay right now and I need it.”
Dustin: “I know this new 4S is pretty sweet, but why do you need it for your press okay?”
That was part of a conversation I had recently with one of our sales reps. Sabine needed my phone because her out-of-town client, a very sophisticated direct marketing agency, had examined the press okay process, jettisoned accepted assumptions, and along the way demolished the model entirely. Air travel, hotels, a loupe, D50 lighting, heck, even dots. Who needs any of it?
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC